Dubai Airports appoints JCDecaux Dicon as exclusive advertising partner

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By Bill Lumley  www.dfnionline.com

The new contract extends the advertising company’s partnership with Dubai Airports to 2020

JCDecaux Dicon has been awarded the exclusive advertising contract for Concourse 3 at Dubai International airport. The new contract extends the advertising company’s partnership with Dubai Airports to 2020.

Concourse 3 is due for completion at the end of the year and is scheduled to open in the first quarter of 2013. It will comprise 11 floors with an annual capacity of 19m passengers, raising the airport’s total capacity to 75m.

The 528,000sqm concourse is being built for the exclusive use of Emirates Airline and will become the world’s first Airbus purpose-built A380 concourse. When it opens it will have 11,000sq m of retail space.

Dubai Airports senior vice-president commercial Eugene Barry said: “By 2020, our passenger numbers will reach 98.5m and Concourse 3 is a fundamental part of our expansion plan to accommodate this tremendous traffic growth. Along with boosting our capacity, it will also elevate our airport’s service levels. The advertising environment in concourse 3 is a key part of this major project to ensure a stimulating airport environment. “It also plays a vital role in boosting non-aeronautical revenues to fund further airport development.

JCDecaux Dicon has fully demonstrated its capability at Dubai International to deliver powerful advertising solutions for the world’s leading brands, and we are pleased to extend our commercial partnership to the new concourse.” More info

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