It was a viral YouTube video that led Dubai Airports to be a winner at the first ever Travel + Leisure Social Media in Travel & Tourism Awards. Announced in New York on Thursday, Dubai Airports won in the ‘best use of a social media platform’ category for international airports.
The submission that won Dubai Airports the recognition was the now famous flash mob at Dubai International, which was orchestrated late last year to promote the DXB Connect airport prepaid card and has since gone viral on YouTube with over 2.7 million hits.
“We are absolutely thrilled about winning this prestigious award, especially because it is one of the very few that recognises creative and effective campaigns involving the emerging media,” said Paul Griffiths, CEO of Dubai Airports. More info and video