Dubai World Central launches 40 and beyond campaign at Dubai Airshow 2011



Dubai World Central (DWC), the region’s first purpose-built aerotropolis, has presented on Sunday, November 13, 2011 the progress achieved since the last Dubai Airshow and showcased ongoing development being undertaken to establish a business platform for aviation and logistics companies.

Showcases progress achieved to date and presents plans to position Dubai as logistics and aviation hub.
Showcases progress achieved to date and presents plans to position Dubai as logistics and aviation hub.

DWC’s “40&beyond” campaign was also inaugurated by H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, at the Dubai Airshow 2011. The campaign celebrates the UAE‘s 40th founding anniversary and depicting the visionary foresight of the founding fathers of the country.

The “40&beyond” tribute wall also demonstrates the strategic importance of Dubai World Central as the logical extension of the progress that Dubai has achieved over the past 40 years, while exemplifying the investment initiatives undertaken by Dubai to sustain the emirate’s prosperity and sustainable socioeconomic growth.

DWC is a purpose-built airport city that covers an area of 140 square kilometers. In addition to the Al Maktoum International Airport, which is being developed to be one of the world’s largest in volume and size, Logistics District and Office Park, DWC will also include residential, commercial and leisure districts upon completion.

Khalifa Al Zaffin, Executive Chairman, Dubai Aviation City Corporation, said: “Dubai World Central reinforces Dubai’s strategic advantage as an economic hub and a gateway to dynamic markets in the Middle East, Africa, Europe and across Asia. It serves as a one-stop destination for investors and businesses that are looking to benefit from a purpose-built aviation and logistics infrastructure, in addition to a complete range of business facilities. Moreover, DWC demonstrates the ingenuity and foresight of Dubai by presenting a fresh concept in urban planning that integrates services, aviation, residential and commercial amenities within a self-sustaining micro-city.”

“This year’s edition of Dubai Airshow will be the first time wherein we are organizing a major showcase of the Dubai World Central. The Airshow certainly serves as an ideal platform to demonstrate the unique features of DWC as the event is recognized as the region’s premier aerospace event gathering more than 50,000 international trade visitors and hundreds of exhibitors from all over the world,” said Rashed Buqara’a, Chief Operating Officer, Dubai Aviation City Corporation.

Dubai World Central is one of the most important and strategic projects launched by the Government of Dubai. It has been developed to meet the future needs of Dubai’s aviation, tourism, trade and logistics services and will ultimately be home to over 900,000 residents. More info