Gucci, the luxury-goods company owned by PPR SA, said it won an injunction preventing unauthorised use of the Elisabetta Gucci name, thwarting plans by the great-granddaughter of the founder to open a chain of hotels under her moniker.
The use of Elisabetta Gucci’s name “has caused customer confusion and has been harmful to Gucci’s business,” the company said in an e-mail on Thursday that was confirmed by a spokeswoman. The ruling by a Florence court “will hopefully act as a significant deterrent for those who intend to unlawfully license or commercially exploit the Gucci trademarks.”
Calls and e-mails to Elisabetta Gucci’s Dubai office were not immediately answered. Lorens Ziller, managing partner of her eponymous company, did not immediately return e-mails seeking comment.
Elisabetta Gucci plans to open an 87-suite hotel in Dubai by the end of the year, Ziller said last month. Branded as EG Hotels and Resorts by Elisabetta Gucci, the property would showcase furniture designed by her and built by Formitalia Srl, Ziller said.
Ziller and Formitalia must “immediately cease any use of the mark at issue as well as of the domain name ‘Elisabetta Gucci’ for any business or advertising purpose,” Gucci said. The same applies to Mirabili Srl and Formitalia Group SpA, it said. The court imposed a penalty for any violation and awarded Gucci legal fees, the company said.
The Dubai hotel will be the first of 40 to open globally in the next 15 years, Ziller said last month. Elisabetta Gucci’s partner is Baitek International Investment, owned by Saudi Arabian investor Abdulla Al Sayegh. (Bloomberg)