Oetker Collection pursues expansion in Middle East


Source:  www.ameinfo.com

Luxury European hotel operator the Oetker Collection has announced plans to expand its portfolio of hotels into the Middle East and North Africa. The Germany-based company said it will open its first hotel in the region in Morocco in March 2012, and begin construction on a property in Abu Dhabi in four months.

Oetker Group has opened Palais Namaskar in Morocco
Oetker Group has opened Palais Namaskar in Morocco

The Oetker Collection currently has four hotels in operation, one in Germany and three in France. The Mena region will be the company’s first foray outside of Europe because it is a ‘perfect fit for us’, said Samir Daqqaq, senior vice president of development for the Middle East and Africa.

“There are a lot of plush and elegant hotels [in the region], but we truly believe there is a niche that we can fill in these markets. Our definition of luxury is more sublime and more focused on real service,” he told AMEInfo.com.

At a press conference in Dubai this week, the company unveiled its Palais Namaskar in Morocco, which be located a 30-minute drive from Marrakech International Airport and near the medina Jemaa El-Fna – a UNESCO World Heritage Site. The hotel was built at a cost of $68m and will offer 41 uniquely-designed villas and suites.

One of the more luxurious aspects of the hotel is that it offers guests a private jet service that will take them from Casablanca Airport to the hotel in just 30 minutes. The private jet also can be utilized for transfers to other Oetker Collection properties.